Writers: Do you have a personal press kit?
Personal Press Kit
Surely there have been times where someone has asked what your creations are all about. Some answers are better than others, but many times it can be difficult to come up with a summation of all the effort, time and love that have been put into your works.
When promoting a company or product many times public relations agencies, or anyone doing PR, will create a press kit. A press kit is generally a packet of information that includes product descriptions, photographs, customer reviews, or any other pertinent data, figures or stories.
The point of a press kit is to show-off a product to a potential client or news source so that they will then promote it or buy it.
What does this mean for you?
Creating a personal press kit can include many similar item of a standard press kit; a photo of you and/or your products (a good description or summary of your works individually), a informational sheet describing yourself and/or your products, positive statements from customers of your creations, and of course how to contact you.
This may sound a bit trite, but can yield some positive results. Creating a Personal Press Kit can help you to solidify what kind of creator you are, what you and your creations are all about. Take time to reflect and ponder why you create what you do and do your best to write it down, you’ll be surprised at what you come up with.
