Copywriting

Personal Press Kit

Surely there have been times where someone has asked what your creations are all about. Some answers are better than others, but many times it can be difficult to come up with a summation of all the effort, time and love that have been put into your works.
When promoting a company or product [...]

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What is Most Important in Copywriting?

Is it the words?
The headline?
Bullets?
Testimonials?
Guarantees?
The offer?

Nope.
None of these, while all important, are not as important as this one, single yet powerful element. It trumps all the others by a longshot, and it’s the one element that all copy must absolutely have to succeed.

And once I tell you what it is, [...]

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